Signature store

Central World

Opening hours
Monday 10:00am - 10:00pm
Tuesday 10:00am - 10:00pm
Wednesday 10:00am - 10:00pm
Thursday 10:00am - 10:00pm
Friday 10:00am - 10:00pm
Saturday 10:00am - 10:00pm
Sunday 10:00am - 10:00pm

Aesop

In pursuit of shade

Designed by the brand’s in-house architects, Aesop’s space within the Central World retail centre, Bangkok, is a meditation on shade—on how light can be shielded, diverted, filtered. The store is conceived as a dappled courtyard, where adjustable partitions mediate one’s experience and act as a buffer between Aesop’s aromatic sanctuary and the bustling mall. For inspiration, the team looked to traditional Thai architecture and the way it responds to the country’s humid climate.

Around the perimeter of the store, vertically folding blinds made from timber lattice are opened or closed according to the choreography of a customer’s experience. These elements evoke the adjustable wicker panels of local households, which allow just enough air through while also sheltering inhabitants from the heat and outdoor hubbub. Aesop's world of unconventional Eaux de Parfum is hidden behind one of the timber screens—to be accessed when one expresses an interest in aromatic discoveries. For those seeking a more intimate encounter with the brand’s efficacious and sensorial skin care offering, an alcove with an individual basin and comfortable seating can be discovered when further timber grids are retracted. Here, guests are invited to apply formulations directly onto their face, as if in the privacy of their own bathroom.