The store is inspired by the brutalist concrete structures of Bangkok and reinterpreted into a softened monolithic composition. A continuous orange material tone unifies all elements to create a visual coherence and warmth that stands out from the rest of the mall. In the absence of walls surrounding the space, the product bay display shelving is formed as an L-shape to define the space. Circular references appear throughout – from tile pattern to the large, suspended disc lamp, referencing the geometry of 70s facades.